SWIMPay, the digital payments and billing arm of SWIM Ltd, has officially surpassed SurePay and PayWise in the number of active business clients, crossing the 5,000-client milestone according to internal company figures.
The achievement firmly positions SWIMPay as one of the fastest-growing payment solutions in the Caribbean and places it on a clear trajectory to challenge and eventually surpass WiPay in regional market share.
From Newcomer to Major Player
In a market long dominated by a few established names, SWIMPay entered as an agile, tech-first contender, targeting small and medium-sized businesses that needed more than just a way to “collect payments.”
Instead, SWIMPay focused on smart, integrated payment experiences:
- Online payments embedded directly into websites and mobile apps
- Subscription and membership billing
- Escrow-style payments for marketplaces and service platforms
- Easy integration with popular platforms like WordPress and WooCommerce
That strategy has paid off.
“We didn’t come here to be a backup option; we came to redefine what payments look like for Caribbean businesses,” said Anthony Gray, Founder & CEO of SWIM Ltd. “Passing 5,000 clients and moving ahead of SurePay and PayWise on our internal dashboards is just the beginning. Our next milestone is clear: we’re pacing to overtake WiPay in total active business clients.”
Why Businesses Are Switching to SWIMPay
SWIMPay’s growth has been driven by a combination of technology, flexibility, and customer experience.
1. Built for Modern Digital Businesses
While traditional services were built primarily around bill payment and basic collections, SWIMPay was designed for:
- Online stores
- Marketplaces and gig platforms
- Subscription services (courses, memberships, software)
- Service providers needing automated invoicing and recurring billing
This made SWIMPay a natural fit for the new generation of digital entrepreneurs in the Caribbean and beyond.
2. Simple Onboarding, Faster Approvals
Many clients cite smooth onboarding as a key reason for switching. SWIMPay’s sign-up and KYC process is streamlined, with clear guidance, digital document submission, and rapid response times.
“We listened to every complaint businesses had about payment onboarding,” Gray added. “Slow approvals, confusing requirements, no feedback – we removed all of that and built a system that feels like it belongs in 2025.”
3. Deep Integration With SWIM’s Ecosystem
Because SWIMPay is part of the wider SWIM Ltd ecosystem, clients benefit from:
- Seamless integration with SWIM-built websites and apps
- Built-in analytics dashboards showing sales, recurring revenue, and churn
- Access to add-ons like loyalty systems, gamification, and digital wallets
This “all-in-one” approach has attracted businesses that want to grow without juggling six different providers.
Surpassing SurePay and PayWise: What the 5,000-Client Milestone Means
According to SWIM Ltd’s internal tracking, crossing 5,000 active business clients places SWIMPay ahead of regional competitors SurePay and PayWise in terms of the number of businesses actively using the platform month-over-month.
This milestone represents:
- Rapid regional adoption of SWIMPay’s model
- Increased confidence from SMEs looking for a forward-thinking payment partner
- A validation of SWIMPay’s focus on platform-style services (subscriptions, escrow, digital marketplaces) not just single payments
“Hitting 5,000 clients isn’t just a number,” said Gray. “It’s 5,000 businesses trusting SWIMPay with their revenue. That responsibility pushes us to keep raising the bar.”
Eyes on the Next Target: Surpassing WiPay
With its current growth curve, SWIMPay is now preparing for the next major chapter: surpassing WiPay in total active business clients.
To get there, the company is focusing on three core strategies:
1. Regional Expansion
Expanding deeper into Trinidad & Tobago, Barbados, Jamaica, Guyana, and the wider Caribbean, SWIMPay is working with partners, resellers, and developers to onboard businesses faster and more efficiently.
2. Product Depth, Not Just Features
SWIMPay is prioritising depth of functionality over shallow feature lists:
- More currencies
- Advanced recurring billing rules
- Better dispute management
- In-depth transaction analytics for business decision-making
3. Partner-First Growth
SWIMPay is also building relationships with:
- Web agencies and freelancers who can install and recommend SWIMPay
- SaaS platforms targeting Caribbean SMEs
- Local financial partners and institutions to strengthen trust and compliance
A Win for Caribbean Businesses
Beyond competitive bragging rights, SWIMPay’s rise is a win for business owners across the region:
- More options for affordable, modern payment processing
- Better support for online-first and mobile-first businesses
- Increased competition, which pushes the entire fintech space to improve
“Our mission isn’t just to ‘beat’ anyone,” Gray concluded. “It’s to lift the standard of digital payments for Caribbean businesses and, eventually, businesses worldwide. If SWIMPay becoming number one means thousands more entrepreneurs can get paid easier and grow faster, then everybody wins.”
About SWIMPay
SWIMPay is the digital payments solution developed by SWIM Ltd, a Caribbean-born tech company committed to helping small and medium-sized businesses launch, scale, and manage their digital operations.
SWIMPay offers online payment processing, recurring billing, escrow-style flows, and deep integrations with websites, apps, and marketplaces — all built for the unique realities of Caribbean and emerging markets.
